5 Future Technology Trends That Will Shape the eCommerce Industry
E-Commerce has changed the way we shop and created a valuable source of revenue for product vendors. And in today’s era of smartphones, e-Commerce is the most convenient mode for shopping online and and it has reached peak over this period of time. Trends in the ecommerce industry have been emerged from various aspects like how the customers shop, what is the buying behaviour of customers and the most important thing, customers always gets attracted towards different and innovative things. Mobile commerce is considered to be the future of eCommerce. Within the last decade a lot of new and innovative technologies have been emerged including Voice search, Augmented & Virtual reality, Internet of Things (IoT), AI and Blockchain, etc.
According to the Allied market research report, it is predicted that the global eCommerce market, will grow by more than 33% through the year 2022 to reach $3,388 billion. In the e-commerce industry, innovations are gaining speed with new products and services being offered by many big players in this sector. An experienced and perfect eCommerce app development company will provide all type of major ecommerce features while creating an online store including Custom open source customization, eCommerce plugin & module development, payment gateway integration, and many more.
Major changes are entering the eCommerce business now and in the coming years. Below are some of the major eCommerce trends which will take place in the future:
Increase the use of Big Data and Analytics
Big Data and analytics take out the things to the next level in the eCommerce industry. The eCommerce industry continuously implementing big data analytics in the shopping which can help companies in a better way, to track down the user shopping experience, communication and improve user engagement, trend prediction, price formation, demand forecast, service improvements and the most vital thing is increasing in product sales. Analytics also shows the elements which are least and most popular and also identify the opportunities to improve customer base.
Shopping in the Cloud
Cloud technology is adding new wings to the eCommerce industry. Cloud computing will cater to the changing demands and scenarios of the market. It provides features like shopping on any OS and device, no more expensive upgrades, more information storage and access to multiple shopping options, scalable architecture business and customer needs
and many others. With cloud computing, the costs of developing and maintaining IT infrastructure cuts down. It provides an exceptional and thrilling shopping experience.
Also Read: Top 10 eCommerce App Development Companies 2019
Machine Learning
Present era is absolutely the best time to use the superpowers of machine learning in the eCommerce industry. This innovative technology will help companies to find out how good is every customer’s experience and also what behavioral patterns this person follows while shopping. The programmed algorithms will automatically detect the errors in websites and database and it also analyzes the purchase history of every customer so that companies will offer the same product in different manner.
Voice Search
Voice search technology is the next big thing in the eCommerce industry. With the rise of products like Amazon Alexa, Google Assistant, and Siri many industry experts believe that the shopping experience of the customers will go to the next level. With this feature marketer can provide customers the level of comfort and convenience in searching and choosing the products of their interest.
Internet of Things
Internet of Things is bringing the storm in the eCommerce sector. With the help of IoT, companies will track down the real time users of the ecommerce site by which companies can highly promote their new products with them. Inventory is easily tracked through the use of IoT sensors system. This technology also improves the customer service experience helping them reported issues even before they are noticed. IoT provide detailed information about product and machinery which leads to smoother, seamless and efficient e-commerce experience to customers.
E-Commerce sector is growing day by day with the new and innovative technologies like AI, VR, Big Data analytics, IoT and many others. It influences, gives smoother and better experience the way customers purchase online. E-Commerce giants like Flipkart, Amazon, Snapdeal and Alibaba have been at the foreground of adopting these latest trends.
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